Gender By Us®
In August of 2016, The Women’s Fund launched Gender By Us®, a toolkit to disrupt gender bias through conversation. The community response was incredible, suggesting there was an unmet need to arm individuals with the tools to create change and have thoughtful dialogue about gender norms. Since the launch, we have distributed over 360 toolkits, had 425 downloads online, facilitated 13 group conversations at organizations, and hosted a two-part training on how to facilitate the conversations.
Last year, we commissioned a four-part evaluation through The Community and Youth Collaborative Institute at The Ohio State University College of Social Work. This evaluation included a pilot study using an experimental design that was conducted to explore outcomes associated with participation in Gender By Us® conversations. All procedures were approved through The Ohio State University Institutional Review Board, guaranteeing ethical standards were followed for all interactions with people who participated in the study. We learned that the toolkit was effective at changing people’s perceptions of policies that enhance the status of women, had positive outcomes, and – most importantly, that people wanted The Women’s Fund to facilitate conversations – and many wanted these to happen in their workplace with their coworkers.
Listening to the feedback, we knew Gender By Us® had to be more responsive to the community’s needs. Thanks to the generous support of Abercrombie & Fitch, Barnes & Thornburg, and Cardinal Health, we began working with Next Step Business Consulting, a local social enterprise development expert, and an advisory committee to create the next phase of Gender By Us®.
Stay tuned for more details on the launch of this exciting social enterprise to further the mission of The Women’s Fund and disrupt gender bias! Learn more now or join the pilot, email GenderByUs@womensfundcentralohio.org.
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